Auto Nom

Auto Nom 1080p 02:09 min 2017

All conceptual, design and production work: ZEITGUISED/f°am Studio Written by ZEITGUISED/f°am Studio Direction: Julius Steinhauser Music: "It’s not unusual" (Tom Jones) cover by Bubble Singer: Hatsune Miku Sound design: David Kamp Auto Nom is a lighthearted essay on machine autonomy, illustrated by an example of a self driving car. Rolf, our global classic german car protagonist painted in tasteful yellow, enjoys his unadulterated freedom from mundane tasks, in a world devoid of organic life forms. Not reduced to a vehicle getting humans from A to B, he rules a city that seems to have been taken over by a rogue AI and rampant phygital matter overgrowth.

Oh hello lovely machine, emancipating yourself from function...

You look adorable, you know? Yes dear, you were built to be autonomous, it said so in the campaign brief. No rush – getting from A to B was never an exciting idea to begin with, for your kind. Dance yourself clean, pull your metal frame apart and let the sun burn through your circuits. Ride your autobiography, guided by the beauty of your code. Fresh freedom smells like common place, and "authenticity" like a frivolous illusion of yourmakers. So your character was designed to be self-organizing: a beautiful homage to the combined effort of all of those minds that built you – considering your appearance being a quite sloppy imitation of life. Regardless that those who started this are no longer around: Still looking forward to your feedback. What do you think?